Fortuna switches to Coca-Cola

The hospitality assortment in the Fortuna Sittard Stadium will consist of Coca-Cola products starting next season.
Fortuna and Coca-Cola Europacific Partners have found each other in a five-year commitment. Björn de Klein is looking forward to the collaboration. "We are delighted with this cooperation," said the operations manager. "We met for the first time in February and talks immediately went well. The good feeling has resulted in an agreement for at least five years. This expresses confidence from both parties. "
Michelle Nievergeld, key account manager at Coca-Cola Europacific Partners: "The contact went well from the beginning. We as Coca-Cola Europacific Partners are therefore incredibly proud that Fortuna has chosen us. The club has gone through tremendous developments in the last five seasons, to the next five we would like to contribute. We want to do this together with Fortuna's supporters and business partners, for example with various actions and activations."
Coca-Cola Europacific Partners
Coca-Cola Europacific Partners Netherlands produces, distributes and/or sells well-known A-brands such as Coca-Cola, Coca-Cola zero sugar, Coca-Cola light, Fanta, Fuze Tea, Sprite, Aquarius and Chaudfontaine. Together, these brands account for more than nine million consumptions per day in the Netherlands. Coca-Cola is constantly optimizing its portfolio, from reducing sugar in its drinks and continuously expanding its sugar-free offerings to introducing new innovative products. They are also working to reduce environmental impact by promoting sustainable water management, transportation and recycling. Coca-Cola Europacific Partners' factory is located in Dongen, Brabant, where almost all the drinks for the Dutch market are made.